Amway Tops Epixel's 2026 Ranking of the 100 Largest Direct Selling Companies as Zinzino Leads on Growth

Revenue leaders: familiar names, narrowing margins

Epixel MLM Software released its updated ranking of the world's 100 largest network marketing (MLM) companies on 23 September 2026, ordering the field by revenue and by growth rate. The analysis draws on annual revenues for 2024 and 2025, the companies' current market position and forward-looking projections.

The United States-based Amway holds first place on revenue with $7.3 billion in 2025, although that figure represents a 1% decline from the $7.4 billion it reported in 2024. Herbalife, also headquartered in the United States, ranks second with $5.038 billion and growth of 1%, while Germany's Vorwerk takes third place with $4.9 billion after a 20% increase.

The remainder of the top ten spans several continents and business models: eXp Realty of the United States ($4.8 billion), Brazil's Natura & Co ($4.35 billion), Luxembourg-based PM-International ($4.088 billion), South Korea's Coway ($3.3 billion), Primerica of the United States ($3.292 billion), China's Infinitus ($3 billion) and Sunrun of the United States ($2.957 billion).

Growth table rewards newer and mid-sized players

Epixel published a separate ranking by growth rate, which produced a markedly different order. Sweden's Zinzino leads that table with 80% growth, reaching $363 million in 2025 from $202 million in 2024. Malaysia's OlyLife follows in second place with 60% expansion and $400 million, ahead of The Real Brokerage of the United States, which grew 59% to $2 billion.

Other companies posting significant increases include Sunrun of the United States (45%), Turkey's Farmasi (42%), InCruises of the United States (38%), Singapore's Best World International (38%), World Financial Group of the United States (33%), Italy's Chogan (31%) and Luxembourg's PM-International (27%), the only company to appear prominently in both the revenue top ten and the growth list.

Movement was not uniformly upward. Several long-standing companies saw revenues stagnate or fall in 2025, among them Amway (-1%), Nu Skin (-14%), Medifast (-36%), Beachbody (-40%), Scentsy (-25%) and Plexus Worldwide (-17%).

A field spanning 120 years and dozens of markets

The 100 companies come from dozens of countries, including the United States, Germany, South Korea, China, Brazil, Peru, Sweden, Turkey, Italy, Russia, Japan, Malaysia, India and the Philippines.

The age range is equally wide. The oldest company on the list is Switzerland's Lux International, founded in 1901, while among the youngest are C1 of the United Arab Emirates, established in 2019, and Malaysia's OlyLife, founded in 2022.

The ranking also captures a tail of smaller operators, with 2025 revenues in the $236 million to $250 million range. That group includes Sunrider International, Just International, Pure Romance, Seacret Direct, Stella & Dot, Color Street and Total Life Changes.