Network Marketing Magazine
Articles & Analyses
Industry news, rankings, deep interviews and strategic analyses â 122 results
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LR Health & Beauty and Dr. Juchheim GmbH Announce Strategic Partnership at Pforzheim Congress
At the LR leadership congress held on 12 September 2026 at the Congress Centrum in Pforzheim, LR Health & Beauty GmbH and Dr. Juchheim GmbH unveiled a strategic partnership that will see selected Juchheim products distributed through the LR network. From 1 October 2026, former Dr. Juchheim advisors are set to become vertical partners of the Ahlen-based company.
LR Health & Beauty Enters Strategic Longevity Partnership With Dr. Juchheim
The Ahlen-based direct selling group has agreed a long-term alliance with Dr. Juchheim focused on the longevity category. The first joint output is a four-variant patch line positioned as a demonstrable talking point for LR's sales force.
DSA Takes 105 Delegates to Capitol Hill to Push Worker Classification Bill
The Direct Selling Association staged its annual Direct Selling Day on Capitol Hill in Washington, bringing 105 participants from 15 companies to meet federal lawmakers. Their central ask was support for HR 3495, the Direct Seller and Real Estate Agent Harmonization Act, which has already cleared committee.
USANA Posts Q2 Net Loss on Hiya Goodwill Write-Down, Cuts 2026 Outlook
USANA Health Sciences reported a second-quarter net loss of $21.4 million, weighed down by a preliminary $29.1 million non-cash goodwill impairment tied to its Hiya brand. The company also trimmed its full-year 2026 revenue guidance to roughly $910 million and now expects a net loss for the year.
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Oriflame Names Kenneth Benaim Campbell CEO as Revenue Slide Continues
The Swedish beauty group announced on 14 August 2026 that Kenneth Benaim Campbell has taken over as chief executive with immediate effect, succeeding Anna Malmhake. He inherits a business whose revenue has fallen for several consecutive years, with first-half 2026 sales down 14 percent.
FTC and Washington State Sue Amway; Proposed $225 Million Settlement Awaits Court Approval
On 17 September 2026 the Federal Trade Commission and the State of Washington filed suit against Amway, World Wide Group and Leadership Team Development, submitting a proposed settlement worth $225 million at the same time. The agreement contains no admission of wrongdoing and only becomes binding once a court signs off on it, leaving the case in "Pending" status for now.
Epixel Refreshes Its Ranking of Leading U.S. MLM Companies as Market Contracts
Epixel MLM Software published an updated analysis of the leading U.S. multi-level marketing companies on 9 September 2026, drawing on WFDSA data and its own revenue estimates. The picture it presents is one of a still-dominant but contracting market, where a handful of newer entrants post triple-digit percentage growth.
Amway Tops Epixel's 2026 Ranking of the 100 Largest Direct Selling Companies as Zinzino Leads on Growth
Epixel MLM Software has published an updated analysis of the world's 100 largest network marketing companies, ranking them by revenue and by rate of growth. The data shows a stable but shifting top tier, with several long-established names contracting while smaller and newer players post double-digit expansion.
FTC Orders $250 Million in Redress From Amway and Two Partner Organizations
The U.S. Federal Trade Commission has imposed a $250 million monetary judgment on Amway Corp and two affiliated companies, World Wide Group LLC and Leadership Team Development Inc. The agency says the sum represents the largest financial recovery it has ever obtained in a case against a multilevel marketing company.
Netcoo Editorial Urges Distributors Not to Wait for 2027 to Reset Their Plans
A motivational piece published by the Netcoo Redaktion on 23 September 2026 argues that the final months of the year are enough time to build new habits rather than postponing plans to January. The article sets out concrete weekly routines and warns against measuring one's daily reality against the highlight reels posted on social media.
LR Health & Beauty Names Nenad Kolar Managing Director for Austria and Switzerland
LR Health & Beauty has appointed a long-serving internal candidate to lead its Austrian and Swiss markets from September 2026. The move hands Nenad Kolar cross-border responsibility for two markets after more than three years at the helm of German sales management.
PM-International Opens Global Convention Series with Record Turnout in Mannheim
PM-International staged its National Convention at Mannheim's Maimarkthalle on 19 September 2026, drawing a sold-out hall and a record combined audience on site and online. The event served as the opening stop of a worldwide convention series and featured product launches, a digital tool and an expanded mobility programme.
Herbalife Board Approves Share Buyback Programme of up to $250 Million
Herbalife's board has cleared a repurchase authorisation of up to $250 million in common shares, valid for three years. The move follows four consecutive quarters of year-on-year net sales growth at the nutrition group.
Global Direct Selling Market Set to Reach $220.26 Billion in 2026, Report Finds
New market research puts the global direct selling sector at $206.99 billion in 2025, with growth projected to continue at a mid-single-digit pace through the end of the decade. Analysts point to AI, mobile commerce and subscription models as the main drivers of the next phase.
Why the First Step Is the Hardest: What Holds New Direct Sellers Back
A piece published on netcoo.com on 15 September 2026 examines why so many newcomers to network marketing hesitate before their very first conversation. According to the article, the obstacle is rarely the business model itself, but the doubts that surround taking that initial active step.
DSN Global 100: Just 15 US Companies Account for Nearly 29% of Ranked Revenue
Direct Selling News presented its Global 100 awards in Dallas in April 2026, drawing on 2025 figures from 59 companies across 16 countries. A closer look at the list shows how concentrated the US contingent has become, with two names alone accounting for roughly two-thirds of the American total.
Dimitris Belitsos Moves to PM-International in Global Market Expansion Role
Dimitris Belitsos, formerly managing director of LR Griechenland, has announced on social media that he is joining network marketing company PM-International. He takes up the newly framed position of Director of Global Market Expansion & Network Strategy.
"People Still Follow People": Juice Plus+ Executive Argues Leadership Must Outpace the Tools
In an online exclusive for Direct Selling News, Sophie Crossley argues that AI and social commerce have accelerated the pace of leadership in direct selling without replacing its human core. Her central claim: the companies that win will be the ones pairing innovation with authentic leadership.
PM-International Hits 500th Car Handover of 2026 in Just Eight Months
PM-International AG reached the 500th vehicle handover of its car programme in 2026 after only eight months, two months earlier than in the previous year. The company says the milestone coincides with a reworked model and an investment of up to 8 million euros worldwide.
PartyLite GmbH Enters Preliminary Insolvency Proceedings in Germany
The Heidelberg-based German arm of candle and home fragrance direct seller PartyLite has become insolvent, with the local district court ordering protective measures over the company's assets on 25 August 2026. Attorney Marc-Philippe Hornung has been appointed provisional insolvency administrator.
PartyLite GmbH Under Preliminary Insolvency Proceedings in Germany
A German court has ordered protective measures in the proceedings to open insolvency for PartyLite GmbH, the Heidelberg-based entity running the company's German operating business. Full insolvency proceedings have not been opened according to the publicly known position, leaving open questions for consultants, orders and customers.
Commission Engines Under Scrutiny: Vendor Data Puts Software Failure at the Centre of MLM Risk
Industry research and vendor-supplied benchmarks are pushing back-office architecture to the top of the direct selling agenda, with commission miscalculation cited as a leading cause of company failure. Suppliers are marketing blockchain transparency, AI forecasting and crypto payouts as answers, though much of the supporting data is self-reported.
Epixel's 2026 "Ground-Floor" List Maps a New Generation of Direct Selling Startups
Epixel MLM Software has published an updated 2026 compilation of newly launched, so-called "ground-floor" direct selling companies, ranked by 2025 and 2024 revenue as well as growth rate. The line-up shows a widening product mix, from skincare and supplements to travel memberships, education packages and digital platforms.
LifeVantage to Open Portugal Market in May 2026 as European Push Continues
LifeVantage Corporation (Nasdaq: LFVN) announced on April 2, 2026 that it will open a new market in Portugal, with the launch slated for May 2026. The company will introduce a core product line-up nationally and simultaneously launch its independent Consultant business model, supported by the Evolve Compensation Plan.
From Door-to-Door Bibles to a $200 Billion Channel: A Timeline of Direct Selling's Founding Firms
Direct selling now spans more than 150 years of history and an estimated $200 billion in annual global volume across categories from wellness and beauty to energy, real estate and travel. A look back at the companies and founders that shaped the channel shows how product innovation, the party plan and multi-level compensation each entered the industry's toolkit.
DSN's March/April 2026 Roundup Puts AI Research, Moonshots and Community Building on the Reading List
Direct Selling News has published a curated mix of books, audiobooks, podcasts, videos and other tools for professionals across the channel in its March/April 2026 issue. The selection ranges from an AI research platform to a TED talk on celebrating failure, and readers are invited to submit picks of their own.
Five Capabilities That Will Define Direct Selling Platforms in 2026
With 104.3 million independent sellers active worldwide and the industry projected to reach $407 billion by 2033, back-office technology is moving to the centre of the competitive conversation. New industry analysis identifies five areas that will count as baseline requirements in 2026 â from social-media recruiting to global compliance.
Hungary's Direct Selling Market Hits $170 Million as 324,000 Distributors Drive Sales
New figures compiled by Epixel MLM Software, drawing on WFDSA data and the Direct Selling Association of Hungary, put the country's annual direct selling turnover at $170 million in 2024. With a 91.8% internet penetration rate and a 9% corporate tax rate, the Central European market remains a testing ground for global and homegrown network marketing operators alike.
Model Shifts, Legislative Setbacks and Global Expansion: Direct Selling's Week in Review
From Green Compass abandoning multi-level marketing for a direct-to-consumer structure to the collapse of Delaware's HB 162, the direct selling sector is navigating a period of structural and regulatory change. Meanwhile, rankings, sustainability tools and new offices point to continued commercial activity across the channel.
Global Direct Selling Slips to $167.6 Billion as Regional Fortunes Diverge
Worldwide direct selling revenue fell 2.3% to $167.6 billion in 2023, but the headline figure conceals sharply different regional trajectories. Latin America and pockets of Europe posted double- and even triple-digit gains, while North America contracted and the product mix continued its steady realignment.
India's Direct Selling Sector Tops âč22,000 Crore as New 2026 Ranking Places Amway First
A newly published 2026 ranking from mlmtrees.com puts Amway at the top of India's direct selling market, while homegrown players such as Vestige, Modicare and Mi Lifestyle are listed among the fastest-growing companies. The sector reported revenue of âč22,142 crore in FY 2023â24 and counts roughly 8.8 million active sellers.
AI, Immersive Retail and Sustainability Top the 2026 Technology Agenda for Direct Selling
A newly updated industry analysis ranks applied and generative AI at the head of the technologies reshaping direct selling in 2026, followed by business intelligence, cloud computing and the metaverse. The same review points to fast-growing AR/VR adoption, an expanding market for AI in e-commerce, and rising expectations around service quality and sustainability.
Direct Selling News Puts the Focus on 'Building Better' in Its Latest Digital Issue
Direct Selling News has released its July/August/September 2026 digital issue, built around the theme "Building Better." The lineup spans AI-era leadership, community design, the Mexican market and the reinvention of one of the sector's best-known podcasts.
DSA Names 2026â2027 Officers: Amway's Andrew Schmidt Takes Over as Chairman
The U.S. Direct Selling Association has announced the officers and board directors elected for the 2026â2027 term. Amway West Markets regional president Andrew Schmidt steps into the chairman's role, joined by two vice chairs and a returning treasurer.
RIMAN Confirms Official Entry Into the Japanese Market
RIMAN has confirmed that it is officially entering the Japanese market as part of its ongoing growth strategy. The move extends a footprint that already spans North America, Asia and Europe.
Oliveda Announces European Expansion, Citing Nearly Two Decades of Operations
Oliveda has said it will extend its business activity into additional European countries. The company points to roughly 20 years of presence and operations in its established markets as the basis for the move.
MONAT Sets Sights on Six New Markets in Europe and Latin America
Network marketing company MONAT has announced plans to enter six new markets across Europe and Latin America. The expansion is set to begin with Austria and Mexico.
Global Direct Selling Flatlines at $163.9bn in 2024 After Three Years of Contraction
Worldwide retail sales in direct selling ended 2024 essentially unchanged at $163,863,335,253, closing a three-year run of declines that began after 2021's $170bn peak. The salesforce, meanwhile, edged up marginally to 104,338,049 independent representatives, while regulatory scrutiny, recession anxiety and sustainability expectations continue to reshape the channel's operating environment.
Medifast Launches Metabolic Health Institute to Centralize Research and Coach Standards
Medifast, Inc., a Trilivy company, has established the Medifast Metabolic Health Institute (MMHI) to bring its clinical research, scientific expertise and educational resources under a single unit. The institute will also set the standards for the Trilivy Coach Certification program.
DSN Relaunches Its Shift Podcast as "What's Working in Direct Selling" With Rob Sperry
Direct Selling News is retooling one of its most popular podcasts, retiring the Shift brand after nearly 100 episodes and three years on air. Industry coach, consultant and author Rob Sperry takes over hosting duties for the successor show, What's Working in Direct Selling.
Amway Reports $7.3bn in 2025 Sales as Hungary Leads ESAN Growth with 11%
Amway has published its 2025 financial results, posting global revenue of $7.3 billion and a 3.5 percent increase in its ESAN region. Hungary recorded an 11 percent year-on-year rise, placing it among the region's strongest performers.
Neora Rolls Out "Modern Way to Earn" Compensation Plan as It Marks 15 Years
Neora officially launched its revised commission structure, called the Modern Way to Earn, on August 1, timing the rollout with the company's 15th anniversary celebrations. The company frames the plan as a strategic investment in the future of its Brand Partners, built around a simpler start and commissions from the first sale.
Epixel's 2026 Top 100 Direct Selling Ranking: Amway Leads, Zinzino Tops Growth Table
MLM software developer Epixel MLM Software has published its 2026 list of the world's top 100 network marketing and direct selling companies, ranked on 2025 and 2024 revenue, market presence and growth rate. Amway holds the top position, while Sweden's Zinzino posts the steepest growth in the field.
Neora Marks 15 Years With Rapid Sellout of Neo-FILLER and Model Adjustments
The global beauty and wellness company, founded in 2011, is celebrating its 15th anniversary with a set of milestone figures and a reworked business model. Company leadership says a new product category focused on women's hormonal health is slated for this fall.
DSN Global 100: 59 Companies, $63 Billion, and a New Two-Category Split
The 2026 edition of the DSN Global 100 ranks the world's largest direct selling companies on their 2025 revenue figures, with 59 firms from 16 countries making the cut. For the first time the ranking is divided into product-focused and service-focused categories, led by Amway and eXp Realty respectively.
Hungary's Direct Selling Market Posts $170 Million in 2024 Retail Sales, WFDSA Data Shows
A Central European market of 10.07 million people, Hungary recorded $170 million in annual direct selling retail sales in 2024, according to the WFDSA's 2024 report. More than 324,000 independent sellers are active in the country, where a 9% corporate tax rate and near-universal internet access frame the operating environment.
LR Health & Beauty's Hungarian Sales Slip Back to 2020 Levels After a Decade of Expansion
The Hungarian subsidiary of LR Health & Beauty grew its turnover more than eightfold between 2013 and 2022, before three consecutive years of decline pulled revenue back to roughly where it stood in 2020. In the background, parent company LR Global Holding GmbH has refinanced its maturing corporate bonds with a new Nordic Bond maturing in 2028.
LR Health & Beauty Reports 10.9% Q4 Revenue Decline, Full-Year Sales of $326.3 Million
LR Health & Beauty has published its fourth-quarter 2025 financial results alongside preliminary full-year sales and profit figures, showing declines in both revenue and EBITDA. Management points to subdued consumer sentiment in Western Europe and a refinancing agreement it describes as a milestone.
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