Network Marketing Magazine
Market Overview
Industry news, rankings, deep interviews and strategic analyses — 9 results
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Direct Selling News Year in Review: Services Take the Lead as 2026 Consolidation Looms
Direct Selling News' annual review describes 2025 as a year of structural change for the network marketing and direct selling channel, with service-based businesses accounting for more than 60 percent of total U.S. channel volume. The outlet forecasts further consolidation in 2026, projecting that more than $1 billion worth of direct selling companies could change hands.
Skincare MLMs in Focus: Epixel Ranking Lands as Global Direct Selling Slips to $163.9bn
Global direct selling revenue fell to $163,863 million in 2024, yet the figure still sits above pre-pandemic levels while the distributor base has flattened at 104.3 million. Against that backdrop, Epixel MLM Software's ranking of the largest skincare-focused direct selling companies shows a field split between double-digit growers, flat performers and steep decliners.
Direct Selling Market Sized at $237bn–$261bn in 2025 as Analysts Model Steady Growth to 2035
Research houses put the global direct selling market somewhere between $237.4bn and $260.7bn for 2025, with projections for 2026 clustering in the $252bn–$283bn range. Behind the headline numbers sit more than 100 million independent distributors, a heavily female salesforce and a channel increasingly reshaped by mobile and AI tools.
What types of network marketing companies are gaining strength in the market now?
In the network marketing market today, the question is not simply which company is louder, flashier or growing faster. It has become far more important what kind of…
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Changing consumer habits: what does this mean for product recommendations?
Changing consumer habits directly affect network marketing, because one of the foundations of the industry is still the personal recommendation. The difference is…
The impact of social media platforms on business building
Today social media is no longer a supplementary tool in network marketing, but one of the market's most important spaces for connection. People pay attention there, they form first impressions there…
Why has it become harder to gain attention, but more valuable to keep it?
Attention is today one of the hardest resources to obtain on the market. In network marketing this is especially noticeable, because the business is built from human…
How do different generations view referral-based business today?
The perception of referral-based business can differ from generation to generation, because every age group starts from a different economic, technological and social experience. The…
The opportunities of premium product positioning in the industry
Premium product positioning in network marketing represents both a great opportunity and a serious responsibility. Many companies work with higher-priced,…
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