Chogan Closes an Era in Turin: EuroEvent 2026 Gives Way to ChoganFest
Around 10,000 participants gathered at the Inalpi Arena in Turin on 26 and 27 September 2026 for Chogan EuroEvent 2026, staged under the motto "Power the Change". The company used the two-day programme to unveil new product lines and to confirm that the event was the last to be held in its previous format.
Two days under the motto "Power the Change"
Chogan held its EuroEvent 2026 on 26 and 27 September 2026 at the Inalpi Arena in Turin, drawing some 10,000 participants. On both days the programme opened at 10:30, with Sunday's proceedings scheduled to close at 18:00.
The stage programme was structured around six top-leader presentations, titled Power the Change, Power your Potential, Power your Skills, Power your Journey, Power your Leadership and Power the Change. The main speakers were Sandro Cazzato, Francesco Picciotto, Funda Kalkan, Mikey Willemart, Valériane Barcia and Stephanie Terrones.
Two panel formats rounded out the speaker line-up. The Top Performer panel brought together Jiri Sedek, Petra Holczinger, Valentina Cannoletta, Kevin Galilei, Patricia Sousa and Marion Brun, while the Chogan Global Ambassador panel featured Marijana Markovic, Neuza Calado, Celia Terrones, Yann Werlé, Julia and Salih Baylan, and Fatima Mousselmane.
Del Piero as special guest, awards and evening programme
On Saturday afternoon former professional footballer Alessandro Del Piero appeared as the event's special guest. In an on-stage interview he spoke about leadership, teamwork and the importance of staying grounded while growing.
Saturday continued with the EuroEvent Awards ceremony, followed by a Sapphire Dinner and a Disco Night. Sunday added further programme items and a second round of awards before the planned close of the event.
The official event photography was produced by David Torsello and Giancarlo Zema.
New product lines presented on stage
Chogan used the Turin stage to introduce a sports supplement line consisting of three products: Powergain, formulated with creatine monohydrate and vitamin B6; Ultrablast, a pre-workout product; and Recoverypro, which contains branched-chain amino acids and vitamin B6.
On the fragrance side, five scented candle variants from the Cooperativa Profumieri brand were presented, alongside two EuroEvent fragrances: Volt, with aromatic and woody notes, and Amphera, with floral, ambery and gourmand notes.
ChoganFest to follow in 2027
The company announced that EuroEvent 2026 was the last edition of the event in its previous format. The successor will be called ChoganFest and will carry the motto "We are the Show".
ChoganFest is scheduled for 24 to 26 September 2027 and will again take place at the Inalpi Arena in Turin. The new, three-day format is planned to open with a brand exhibition day, conceived as an Expo to which guests and members of the press are also to be invited.
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