Dimitris Belitsos Moves to PM-International in Global Market Expansion Role

A move announced on social media

Dimitris Belitsos has confirmed via his social media channels that he is joining the network marketing company PM-International. His title at the company is Director of Global Market Expansion & Network Strategy.

The appointment marks a change of camp for an executive who, until now, has been closely identified with another European direct selling group.

From LR Griechenland to a global brief

Belitsos previously served as managing director of LR Griechenland, the Greek subsidiary of LR Health & Beauty Systems. Under his leadership, the unit recorded multi-million euro revenues and developed over the years into the most successful foreign subsidiary of LR Health & Beauty Systems.

That track record in a single national market now gives way to a mandate with an international scope, at a company whose founder and chief executive is Rolf Sorg and whose Europe business is led by CEO Patrick Bacher.

Untapped markets and a next generation of leaders

Speaking at a kick-off event (Auftaktveranstaltung), Belitsos thanked Rolf Sorg for his trust and Patrick Bacher for his support during the transition.

According to Belitsos, his remit will be to develop expansion strategies for new, as yet untapped markets and to build up the next generation of leaders at an international level. Both tasks place him at the intersection of corporate strategy and field development, an area that has become a recurring focus for direct selling groups pursuing growth beyond their established territories.