Epixel's 2026 "Ground-Floor" List Maps a New Generation of Direct Selling Startups
Epixel MLM Software has published an updated 2026 compilation of newly launched, so-called "ground-floor" direct selling companies, ranked by 2025 and 2024 revenue as well as growth rate. The line-up shows a widening product mix, from skincare and supplements to travel memberships, education packages and digital platforms.
Revenue leaders: Korea, Czechia and the United States
Epixel MLM Software has released an updated 2026 compilation of newly launched, so-called "ground-floor" direct selling companies. The list ranks firms by their 2025 and 2024 revenue figures, as well as by growth rate.
The highest 2025 revenue reported in the compilation belongs to South Korea's RIMAN, founded in 2018, with $545 million in both years — a 0% change. The company's range covers skincare, makeup, body care and hair care products.
Czechia-based Greenway Global, founded in 2017 and active in car sales, posted $372 million in 2025 against $326 million in 2024, equivalent to 14% growth. In the United States, New U Life (founded 2017, health and wellness) moved in the opposite direction, with revenue falling from $150 million to $128 million, a decline of 15%. US-based Jifu, founded in 2018 and operating a membership-only travel platform, recorded $130 million in both years, for 0% growth.
Fastest movers and flat performers
The steepest growth rate in the compilation was attributed to Make Wellness, a US wellness company founded in 2024, whose revenue rose from $20 million to $102 million — an increase of 410%. US-based Bravenly Global, founded in 2020 and selling nutritional supplements, reached the same $102 million level in 2025, up from $50 million, for 104% growth.
Two further US entrants held their positions unchanged: The Super Patch Company, founded in 2022 in health and wellness, remained at $100 million in both years, while QuiAri, founded in 2019 in nutritional supplements, stayed at $90 million, both at 0% growth.
At a smaller scale, India's Maxener Wellness, founded in 2017, doubled its revenue from $1 million to $2 million, a 100% increase.
Digital, education and travel offerings — and data gaps
For several newer entrants, no public revenue figures were available. These include Crowd1 (UAE, education packages), Color Street (USA, cosmetics), GS Partners (Comoros, blockchain services), BE (UAE, travel club membership and education platform), iX Global (USA, self-development platform) and MKX Network (Netherlands, education).
According to the compilation, the field of new direct selling companies has broadened beyond physical goods into digital products, educational services and travel offerings. Examples cited include Kuailian (Estonia, digital currency services and an education academy), BLEN (Mexico, education platform) and Futures Luume (Ireland, digital training platform).
Geographically, the companies on the list are headquartered in the United States alongside Czechia, South Korea, Ireland, Estonia, Iran, Brazil, Mexico, Switzerland, India, the United Arab Emirates, Comoros and the Netherlands.
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