Global Direct Selling Market Set to Reach $220.26 Billion in 2026, Report Finds

A $281 billion horizon

The global direct selling market was valued at $206.99 billion in 2025 and is expected to expand to $220.26 billion in 2026, according to newly published research. That trajectory represents a compound annual growth rate (CAGR) of 6.4%.

Looking further out, the report projects the market will reach $281.28 billion by 2030, implying a CAGR of 6.3% over the 2025-2030 period.

The study defines the direct selling market as encompassing revenues generated through pyramid selling, person-to-person selling, network marketing and affiliate marketing.

From party plans to algorithms

Historic growth in the channel was attributed to the spread of door-to-door selling, the expansion of party plan formats, rising demand for household goods, the emergence of wellness products and the broader growth of the cosmetics market.

The drivers identified for the period ahead look markedly different. The report cites the integration of artificial intelligence and data analytics into sales processes, the expansion of mobile e-commerce platforms, the rise of subscription-based direct selling models, growing demand for personalised products, and sales driven by social media influencers.

Retail partnerships are also part of the picture. The report notes that in September 2023, UK direct selling company Avon entered into a partnership with British beauty retailer Superdrug in order to expand its presence in the UK retail market.

Asia-Pacific leads, and is expected to keep leading

Asia-Pacific was the largest regional market for direct selling in 2025, and the report expects the region to be the fastest growing over the forecast period as well.

The research covers Asia-Pacific, South-East Asia, Western Europe, Eastern Europe, North America, South America, and the Middle East and Africa. Countries examined include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, the United Kingdom, the USA, Canada, Italy and Spain.

Among the major players listed in the report are Amway Corporation, Herbalife International, Isagenix International, Telecom Plus, Belcorp, Natura and Co, Avon Products, Primerica, Forever Living Products, Nu Skin Enterprises, Atomy, Medifast, eXp World Holdings, Tupperware Brands, Oriflame Cosmetics, USANA Health Science, Juice Plus+, Betterware de México, PM International, Scentsy GB, DXN Holdings, Rodan & Fields and Vorwerk.