LifeVantage to Open Portugal Market in May 2026 as European Push Continues

A May launch for the Portuguese market

LifeVantage Corporation (Nasdaq: LFVN) said on April 2, 2026 that it is opening a new market in Portugal, with the launch planned for May 2026.

The company, headquartered in Lehi, Utah, was founded in 2003. The Portuguese opening adds another European country to its footprint at a time when direct selling firms are increasingly weighing the operational demands of country-by-country entry against the appeal of a broader regional presence.

Products available nationally

At launch, three products will be available nationally in Portugal: Protandim Nrf2 Synergizer, Protandim Nrf1 Synergizer and TrueScience Liquid Collagen.

The company is also offering two product combinations in the market: the Healthy Glow Essentials Stack, pairing Nrf2 with Collagen, and the Protandim Duo Stack, combining Nrf1 and Nrf2. LifeVantage indicated that additional products will be introduced in Portugal over time.

Consultant model and Evolve Compensation Plan

Alongside the product introduction, LifeVantage is launching its independent Consultant business model in Portugal, supported by the Evolve Compensation Plan.

Prospective participants can register interest at ptsupport@lifevantage.com in order to prepare for the market opening.

Part of a wider European strategy

Steve Fife, President and Chief Executive Officer of LifeVantage, described the expansion as a key element of the company's international growth strategy.

According to the announcement, the Portuguese opening forms part of a broader European expansion strategy that the company is carrying out in cooperation with its field leadership — an approach that, in the direct selling sector, typically ties the pace of a market entry to the readiness of existing distributor networks.