LR Health & Beauty and Dr. Juchheim Announce Strategic Partnership at Pforzheim Leadership Congress

Announcement in Pforzheim

The strategic partnership between LR Health & Beauty GmbH and Dr. Juchheim GmbH was announced on 12 September 2026 at the LR leadership congress, held at the Congress Centrum in Pforzheim.

According to LR, the cooperation was initiated by Thomas Heursen, the company's global sales director, and by Wolfgang Balters.

A circular issued by the company on 11 September 2026 set out the practical consequences: from 1 October 2026, former advisors of Dr. Juchheim GmbH become sales partners (Vertriebspartner) of LR Health & Beauty GmbH.

How the transfer works

Registration is free of charge for former Juchheim partners and remains open until 31 December 2026. Partner accounts are to be activated on 1 October 2026.

To register, former advisors need their previous Juchheim partner number and their e-mail address. According to the circular, as long as a partner is not registered in the new system, no bonus can be paid out.

One point remains open for the time being: it is not yet clear whether Dr. Juchheim personally or Dr. Juchheim GmbH will act as the new upline for active advisors. Returns relating to earlier Juchheim orders continue to be handled by the Juchheim company.

Products and market footprint

The first line to be launched under the cooperation is the "LR meets Dr. Juchheim" Mega Patches range, which was presented to German sales partners on 12 September. The initial assortment comprises four variants: CANNAPUR20, LONGEVITY, BIOMAGNETIC and MENOLIVIA.

The products are distributed exclusively by LR in Germany, Austria and Switzerland. Registered former Juchheim partners will in future also have access to more than 200 LR products from the health, beauty and decorative cosmetics categories.

LR Health & Beauty is present with 28 international sales subsidiaries and, according to its own figures, counts around 300,000 independent LR partners linked to the organisation. Since June 2026, the LR Health & Beauty group has been owned by an investor consortium that includes Nordstjernan, Robus Capital and Concise Capital.