LR Health & Beauty and Dr. Juchheim GmbH Announce Strategic Partnership at Pforzheim Congress

A partnership unveiled in Pforzheim

The strategic partnership between LR Health & Beauty GmbH, headquartered in Ahlen, and Dr. Juchheim GmbH was announced on 12 September 2026 at the LR leadership congress at the Congress Centrum in Pforzheim.

Under the agreement, LR will in future distribute selected products of Dr. Juchheim GmbH through its own network. The cooperation was initiated by Thomas Heursen, LR's global sales director, and Wolfgang Balters, a member of the management of Dr. Juchheim GmbH.

LR Health & Beauty is a direct selling company founded in 1985 and based in Ahlen, operating in the market as an international corporate group.

What changes for Juchheim advisors

According to a circular dated 11 September 2026, former advisors of Dr. Juchheim GmbH will become vertical partners of LR Health & Beauty GmbH as of 1 October 2026. For the time being, it remains unclear whether Dr. Juchheim personally or Dr. Juchheim GmbH will act as the new upline of the active advisors.

During September, Juchheim partners are to receive a personal registration link by email. Initially, only the former Juchheim partner number and the email address are required to complete the process. Registration is free of charge, but the general terms and conditions of the new system must be accepted.

Partner accounts will be activated on 1 October 2026. In a welcome email, every registered partner will receive their new LR partner number, access data, and access to the partner account as well as to a personalised online shop. Basic data such as the address will already be pre-entered in the new system, while further details can be added by the partners themselves. Returns arising from earlier Juchheim orders will continue to be handled by Juchheim.

First co-branded products and expanded range

As part of the cooperation, the MEGA PATCHES products will be the first to be marketed under a joint LR x Dr. Juchheim brand label, starting on the German market.

Registered partners will in future also gain access to more than 200 LR products from the health, beauty and decorative cosmetics categories.