Survey: Younger Consumers in Asia-Pacific Take a Broader View of Wellness

A regional snapshot of changing attitudes

Herbalife has published the results of its Asia Pacific Wellness Culture Survey 2026, fielded in May 2026 with more than 10,000 respondents across 11 markets in the region: Australia, Hong Kong, Indonesia, Japan, South Korea, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

Across the region, 82 percent of those surveyed described holistic health as very or extremely important, while 74 percent said it matters more to them than it did three years ago. According to the survey, Gen Z and millennial respondents are applying a more deliberate, holistic approach, placing equal weight on physical, mental, emotional and social well-being.

More than half of the younger respondents reported that their own sense of well-being had noticeably improved compared with three years earlier.

Philippine respondents report more frequent wellness activity

In the Philippines, 79 percent of Gen Z respondents and 76 percent of millennials said they engage in wellness activities more frequently than they did three years ago — both figures above the national average of 74 percent.

Asked where they most want to improve, Philippine Gen Z respondents pointed to mental well-being and stress management (53 percent), sleep quality (45 percent), emotional well-being (40 percent) and nutrition (37 percent).

The same cohort reported acting on those priorities: 53 percent said they had changed their sleep habits, while 47 percent said they are making healthier food choices and cutting back on harmful habits. Asked where they need the most support, Philippine Gen Z respondents named mental health (68 percent), followed by physical health (62 percent) and emotional health (57 percent).

Peers, family and online communities as habit anchors

The social dimension emerged as a recurring theme. Sixty-five percent of respondents said their personal relationships help them build and maintain healthier habits, and 47 percent credited online communities with the same role.

Among millennials, the influence of friends and family registered more strongly, particularly in emotional health (64 percent) and mental health (62 percent).

For direct selling and network marketing operators, the data describes a consumer environment in which peer networks and community-based formats already function as a reference point for health-related decisions — a structural feature of the channel itself.

Intent still outpaces outcomes

The survey also documents a gap between aspiration and self-assessed progress. Regionally, only two-fifths of respondents feel their current physical, mental and emotional condition is better than it was three years ago.

The most commonly cited obstacles were lack of time, named by 38 percent, and lack of motivation, cited by 34 percent — barriers that persist even as stated interest in holistic health rises across the 11 markets covered.