Vestige Named India's Most Desired Direct Selling Brand 2026 in TRA Study

The recognition

Vestige Marketing Pvt. Ltd. has been listed as India's Most Desired Direct Selling Brand 2026 under the TRA Most Desired Brands 2026 research programme.

The listing comes in the 12th edition of the study, which assesses brand desire across a wide spread of consumer categories in India.

How the study was conducted

According to TRA, the 2026 research drew on responses from more than 2,500 opinion leaders across 16 cities.

More than 4,000 brands were assessed across different categories. The Indian Statistical Institute (ISI) acted as research and methodology partner for the study.

Gautam Bali, Founder and Managing Director of Vestige Marketing Pvt. Ltd., commented on the recognition, as did N. Chandramouli, Chief Executive Officer of TRA Research, who spoke about the significance of the listing.

Company background and earlier listings

Vestige Marketing Pvt. Ltd. was founded in 2004 and operates as an Indian direct selling company specialising in wellness and lifestyle products.

Its portfolio spans health, personal care, home care, agriculture and beauty products. The company maintains a distribution network in India alongside an international presence.

The firm had previously been named India's Most Trusted Direct Selling Brand in the TRA Brand Trust Report 2023, and received the same recognition a second time on the basis of the TRA Brand Trust Report 2023-25.