Network Marketing Magazine
Articles & Analyses
Industry news, rankings, deep interviews and strategic analyses — 122 results
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Szeged-Based Natural Immune Control System Zrt. Reports Ninth Straight Year of Sales Growth Data
The 100% Hungarian-owned Natural Immune Control System Zrt. (NICS) has published a decade-long sales series that runs from HUF 74,642,000 in 2016 to HUF 1,346,491,000 in 2025. The company also holds Bisnode's top AAA rating and manufactures its own products in a GMP-audited plant.
Sipology, formerly Steeped Tea, shuts down after 18 years
The Canadian direct selling company built on loose-leaf tea and home gatherings has ceased operations, with founders Tonia and Hatem Jahshan citing financial reasons in a message to consultants. Online orders have been halted immediately and the company says it cannot pay outstanding commissions.
Direct Selling News Year in Review: Services Take the Lead as 2026 Consolidation Looms
Direct Selling News' annual review describes 2025 as a year of structural change for the network marketing and direct selling channel, with service-based businesses accounting for more than 60 percent of total U.S. channel volume. The outlet forecasts further consolidation in 2026, projecting that more than $1 billion worth of direct selling companies could change hands.
Amway Tops DSN Global 100 for 14th Consecutive Year
Amway has been recognized as the world's number one direct selling company for 2026, according to the Direct Selling News Global 100 list. The ranking, based on 2025 revenue, marks the 14th consecutive year the company has held the top position.
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Skincare MLMs in Focus: Epixel Ranking Lands as Global Direct Selling Slips to $163.9bn
Global direct selling revenue fell to $163,863 million in 2024, yet the figure still sits above pre-pandemic levels while the distributor base has flattened at 104.3 million. Against that backdrop, Epixel MLM Software's ranking of the largest skincare-focused direct selling companies shows a field split between double-digit growers, flat performers and steep decliners.
Wellness and Cloud Brokerages Lead 2026 Growth Watchlist in Direct Selling
A 2026 analysis published by globalmlmsolution.com names PM-International, Atomy and Monat Global as the fastest-growing network marketing companies, pointing to product innovation and international expansion as the common thread. The same report turns to eXp Realty's cloud-based commission-sharing model as an example of how the channel has spread beyond consumer goods.
Direct Selling Market Sized at $237bn–$261bn in 2025 as Analysts Model Steady Growth to 2035
Research houses put the global direct selling market somewhere between $237.4bn and $260.7bn for 2025, with projections for 2026 clustering in the $252bn–$283bn range. Behind the headline numbers sit more than 100 million independent distributors, a heavily female salesforce and a channel increasingly reshaped by mobile and AI tools.
Flat Global Sales, Split Fortunes: Direct Selling's Top Names Diverge in 2025
The direct selling industry closed 2024 with $163.9 billion in global retail sales, essentially flat against the previous year, while the salesforce edged up by just 0.1% to 104.3 million. New company-level figures compiled from businessforhome.org data, updated in August 2026, show a widening gap between fast-growing challengers and legacy players in retreat.
Slower decisions, more touchpoints - how the rhythm of network marketing is changing today
Many people in network marketing feel today that the market has become slower. After a conversation, quick decisions happen less often, more prospects ask for time,…
The market has not died, it has only become noisier - how do you stand out with value?
Many networkers put it today by saying it has become harder to reach people. There are fewer quick reactions, more missing replies, and often even those who once…
New joiners are more impatient than ever - what does this mean for leaders?
There have always been new joiners in network marketing who expected quick results. What is different today is the degree and background of the impatience. Many…
Trust has become the new currency in the industry
Trust has always been important in network marketing, but in today's market it is no longer an additional factor - it is a basic requirement. In the past, a strong...
Fewer promises, more proof - this is what the market needs today
In network marketing communication, promises played a major role for a long time. A better life, more freedom, a stronger community, additional income, a bigger…
![[Academy cover] Ethics and law — Income disclosures and realistic communication](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-income-claims-and-honest-communication-1.jpg&w=3840&q=75)
Income statements and realistic communication
How to talk about income opportunities responsibly, backed by numbers, without promises - because your long-term brand stands or falls on this.
![[Academy cover] Ethics and law — Pyramid scheme vs. legitimate MLM — the legal boundary](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-pyramid-vs-legitimate-mlm-1.jpg&w=3840&q=75)
Pyramid scheme vs. legitimate MLM - the legal line
Where exactly the line runs between lawful network sales and a prohibited pyramid scheme, and how to recognize the warning signs in time.
![[Academy cover] Ethics and law — Fundamentals of Hungarian and EU regulation](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-hungarian-and-eu-regulation-1.jpg&w=3840&q=75)
Basics of Hungarian and EU regulation
The most important domestic and EU legal frameworks that affect network sales and communication with consumers - explained clearly, for leaders.
![[Academy cover] Ethics and law — Compliance in everyday practice](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-compliance-in-daily-practice-1.jpg&w=3840&q=75)
Compliance in everyday practice
Rules are worth something only when they become part of the daily routine - posting, presenting, team leadership. Concrete checklists and habits for responsible operation.
![[Academy cover] Ethics and law — A long-term, sustainable network on ethical foundations](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-sustainable-ethical-network-1.jpg&w=3840&q=75)
A long-term, sustainable network on ethical foundations
Lasting income is built not from fast recruitment but from retention, real product value and the leaders you raise. How to build an organization that grows even without you.
![[Academy cover] Online presence — Building a personal brand authentically](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-building-an-authentic-personal-brand-1.jpg&w=3840&q=75)
Building a personal brand authentically
How to build an online personal brand that builds real trust - positioning, consistency and human authenticity instead of superficial self-promotion.
![[Academy cover] Online presence — Content strategy: value first, offer second](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-content-strategy-value-first-1.jpg&w=3840&q=75)
Content strategy: value first, offer after
A sustainable content system that first gives value and builds trust, and only then moves on to the offer - without spam and pressure.
![[Academy cover] Online presence — Platform-specific tactics (Facebook, Instagram, TikTok, LinkedIn)](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-platform-tactics-1.jpg&w=3840&q=75)
Platform-specific tactics (Facebook, Instagram, TikTok, LinkedIn)
Every platform has its own language, audience and logic. Practical tactics for being credible and effective on each one - while respecting the platform rules.
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Lead generation and community building online
How to attract prospects ethically, with value-based attraction marketing - building a community, not buying a list or spamming.
![[Academy cover] Online presence — The ethical arc of the DM conversation](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-ethical-dm-conversations-1.jpg&w=3840&q=75)
The ethical arc of a DM conversation
How to lead a real, human private conversation from connection to a possible offer - without spam, context-free pitching or pressure.
![[Academy cover] Leadership and team building — Becoming a leader: from manager to mentor](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-from-manager-to-mentor-1.jpg&w=3840&q=75)
Becoming a leader: from manager to mentor
Why it is not control but service that makes someone a true leader in network marketing - and how to make the transition from manager to mentor.
![[Academy cover] Leadership and team building — Team culture and values](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-team-culture-and-values-1.jpg&w=3840&q=75)
Team culture and values
Culture is the invisible set of rules that works even when you are not watching. How to consciously build a values-based team that keeps people.
![[Academy cover] Leadership and team building — Conflict management and retention](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-conflict-and-retention-1.jpg&w=3840&q=75)
Conflict management and retention
Conflict is not the team's fault but a byproduct of growth. How you handle it decides whether people stay or quietly back out.
![[Academy cover] Leadership and team building — Events and building momentum](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-events-and-momentum-1.jpg&w=3840&q=75)
Events and building momentum
An event is not a cost but the team's heartbeat. We show how events create momentum, identity and lasting retention - without hype.
![[Academy cover] Onboarding and duplication — The new member's first 48 hours](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-first-48-hours-1.jpg&w=3840&q=75)
The new member's first 48 hours
The first 48 hours decide whether the new member commits or goes quiet. A planned, duplicable onboarding process that gives security and clarity.
![[Academy cover] Onboarding and duplication — Building a duplicable system](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-building-a-duplicable-system-1.jpg&w=3840&q=75)
Building a duplicable system
The secret of a scalable organization is not the exceptional leader, but the simple, copyable system. Here is how to build one that an average member can also repeat.
![[Academy cover] Onboarding and duplication — Teach, don't do it for them — a culture of independence](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-teach-dont-do-it-for-them-1.jpg&w=3840&q=75)
Teach, don't do it for them - the culture of independence
A good leader is not a hero but an educator. If you solve everything for the new member, you build dependency; if you teach, you raise leaders.
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Tools and templates for a fast start
A good starter kit is not about quantity, but about making the new member immediately able to act in the first week. Here is how to put it together.
![[Academy cover] Onboarding and duplication — Planning a quick win for the new member](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-designing-a-quick-win-1.jpg&w=3840&q=75)
Planning the quick win for the new member
An early, real experience of success keeps the new member. Here is how to plan a first win that is attainable - not a promise, but a result actually experienced.
![[Academy cover] Relationship building and recruiting — Mapping the warm and cold market](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-mapping-your-market-1.jpg&w=3840&q=75)
Mapping the warm and cold market
How to organize your contacts without judgment and build a sustainable, expanding market from warm and cold contacts.
![[Academy cover] Relationship building and recruiting — Value proposition: how to talk about the opportunity without pressure](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-value-first-invitation-1.jpg&w=3840&q=75)
Value proposition: how to talk about the opportunity without pressure
The essence of value-based communication: first you understand the other person's problem and need, and only then do you talk about the solution.
![[Academy cover] Relationship building and recruiting — The art of the invitation — principles and scripts](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-the-art-of-inviting-1.jpg&w=3840&q=75)
The art of the invitation - principles and scripts
The invitation is not persuasion, but a clear, short and respectful invite to get to know a piece of information.
![[Academy cover] Relationship building and recruiting — Handling objections with empathy](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-handling-objections-1.jpg&w=3840&q=75)
Objection handling with empathy
An objection is not an attack, but information. Handled with empathy, the objection is a tool for deepening the conversation, not an obstacle.
![[Academy cover] Relationship building and recruiting — The follow-up system](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-follow-up-system-1.jpg&w=3840&q=75)
The follow-up system
The money is in the follow-up - but only if it is systematic, respectful and value-adding. Follow-up is nurturing the relationship, not harassment.
![[Academy cover] Basics — What is network marketing, and what is it not?](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-what-is-network-marketing-1.jpg&w=3840&q=75)
What network marketing is, and what it is not
Let us clarify what network marketing actually means as a distribution model, and where the line runs between a legitimate business and money-avalanche-type schemes.
![[Academy cover] Basics — The business model and income sources of direct selling](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-direct-selling-business-model-1.jpg&w=3840&q=75)
The business model of direct selling and its income sources
How income is actually generated in direct selling, and why product consumption is the only sustainable basis behind every commission.
![[Academy cover] Basics — From product to mission — why the product is the foundation](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-product-first-mindset-1.jpg&w=3840&q=75)
From the product to the mission - why the product is the foundation
The product is not a marketing accessory, it is the backbone of your business. We look at how genuine conviction is built from experience, and why this is the foundation of a sustainable network.
![[Academy cover] Basics — Realistic expectations: time, energy, learning curve](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-realistic-expectations-1.jpg&w=3840&q=75)
Realistic expectations: time, energy, learning curve
Unrealistic expectations are the number one burnout factor for the new partner. We look at how much time and learning lasting results actually require.
![[Academy cover] Basics — The first 90-day plan — goals and habits](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Facademy-first-90-days-plan-1.jpg&w=3840&q=75)
The plan for the first 90 days - goals and habits
A concrete, duplicable framework for getting started: what to do in the first 72 hours, the first month and the entire first quarter.
The new professional minimum of network marketing: what does the market expect today?
In network marketing, the market tolerated a lot for a long time. Strong enthusiasm, a few well-learned lines, a dynamic presentation and an active circle of contacts…
The role of the personal brand in referral-based business
One of the greatest strengths of referral-based business has always been that it does not start from cold market communication, but from human connection. Someone…
The strength of community: why is it not enough to communicate well alone?
In network marketing, individual communication has become strikingly more valuable in recent years. A good personal brand, a deliberate social media presence, a few…
The modern networker's toolkit: what do you need to know in 2026?
In network marketing, a few basic skills were often enough in the past: building relationships, inviting, presenting products, follow-up and inviting to events. These…
The visible signs of credibility: what do people watch about you?
In network marketing, credibility long seemed a hard-to-grasp concept. Everyone talked about it, everyone considered it important, and yet it often only…
Education as trust-building: how to add value without pressure?
In network marketing, education long seemed like a background player. Most conversations quickly turned to the product, the business opportunity or the next step.…
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